Born out of the intention to provide fundamentally timeless, high quality yet affordable jewellery. This philosophy transcends into the design and pieces we manufacture and curate — simplistic jewellery that elevates one's everyday style.

Value & Quality. We believe that you do not need to break the bank to have quality jewellery. We do things differently here by offering quality pieces with a much smaller mark up, translating that into more affordable prices — ensuring that you're getting jewelry at a range of prices that is suitable for you.  

Sustainability. We aim to reduce as much waste as possible. By purchasing quality pieces, these pieces are less prone to tarnishing and needs less frequent repurchasing. We keep our packaging minimal and use recycled or reusable materials.